Illustration and Branding for a label for a craft brewery
Client: Sayko Brew Co.
Sayko Brew Co approached me with need for a product design to showcase one of their flagship beers called Milky Way. The brewer’s vision for the label was to include imagery related to space, galaxies, stars, etc.
I developed the mark below with those ideas in mind…
The frame around the text and artwork is meant to suggest something nebulous, like a portal into space has opened and we’re peering into what’s inside the can, and it’s bigger on the inside. It’s not just beer… there’s a whole galaxy in here!